Interactive 3D Virtual Tours

Visualize to Realize

Preview Factory specializes in the development of websites based on interactive 3D virtual tours, designed to transform technical communication into an immersive and engaging experience.

At the heart of our proposal is the seamless integration between high-level visual design and advanced interactive features, designed to support the presentation and sale of complex projects still in the construction phase.

Starting from photorealistic three-dimensional models, we develop navigable digital environments that allow the user to:

Icon of a person surrounded by arrows pointing to every direction

Move freely
within the space

Icon of a cube surrounded by arrows that indicate that it can be rotated in space

Explore from
every angle

Icon of a hand touching a 3D object

Interact with objects, materials, systems and architectural solutions

Functionality

Preview Factory is not just a virtual tour but an advanced platform to present, explain and enhance complex projects in an interactive and immersive way.

Its features cover every phase of the communication and design process, from autonomous navigation to direct relationship with the customer, through advanced customization and marketing tools.

Functionality examples
Gamified contest mode

Gamified contest mode​

To increase engagement, you can activate a “scavenger hunt” function, where the visitor explores the project in search of hidden elements. Whoever finds them all enters a prize competition. An original way to encourage the user to discover the entire project in a playful and memorable way.

Multilingual support

Multilingual Support​

Preview Factory supports content in multiple languages, for text and video.
Professional video dubbing is possible to expand communication to international markets.

Interactive surroundings map

Interactive map of the surroundings​

A dynamic map shows what is around the project: schools, transport, services, parks and more.
Useful to highlight logistical and functional pluses of the location, with geolocalized visualization.

Real Estate search module

Search module (real estate only)​

An essential tool for real estate operators to view available units, filtering them by square meters, sun exposure, floor, price, etc. The feature can also provide downloadable sheets with all the units information.
Perfect for simplifying the choice of the most suitable unit.

Complete integration with website

Complete integration with website​

The virtual tour integrates into a custom website, which can include details on the project and location, a photo gallery, technical information, contact or reservation sections, etc.
All optimized to offer a complete and informative experience.

Interactive floorplan

Interactive floorplan of the project​

A visual map of the entire environment allows the user to navigate more quickly between the spaces, identifying in real time the areas of greatest interest.

Space configuration

Space configuration change​

You can show different versions of the same space, with variations in layout, finishes, colors and technical setups.
Ideal for displaying design alternatives before the final choice or during the decision-making phase.

Integrated live calls

Integrated Live Call​

With the live video call feature, you can interact live with clients, designers or stakeholders directly within the tour, answering questions and offering personalized support.

Interactive infopoints

Interactive Infopoints

Each space can be enriched with clickable information points that allow you to show descriptive texts,  technical or inspirational photos, in-depth videos or links to technical sheets or web pages. Perfect for describing materials, systems, processes or competitive advantages.

Virtual presenter

Virtual Presenter​

The tour can feature a virtual companion who guides visitors through both indoor and outdoor environments, highlighting the project’s key features and enhancing the overall experience.
You can choose when and where the companion appears, allowing for a coherent and engaging narrative tailored to your goals.

Who We Serve

Our solutions are designed for professionals and companies that operate in highly complex design fields:

  • Industrial and pharmaceutical plant designers
  • General contractors and large construction companies
  • Real estate and logistics operators
  • Architecture and engineering firms

Whether it’s presentations for technical approvals, sales tools, immersive demos for stakeholders, Preview Factory allows you to bring a project to life before it’s even built.

Why you should buy

With Preview Factory, projects come to life before they’re built through immersive 3D tours that let customers explore and visualize every detail realistically and interactively.

Our digital tours are a powerful tool for design, marketing, and communication—customizable, cross-device, and equipped with analytics for fast, informed decisions.

  • Cost and Time Reduction
    Faster and cheaper than physical prototypes.
  • Realistic Visualization
    See the space before it’s built.
  • Marketing Tool
    Engaging, shareable 3D showcase.
  • Competitive Edge
    Stand out with innovative presentation.
  • Design Flexibility
    Edit layouts instantly, before building.
  • Global Reach
    Present anywhere, anytime.

Projects

Explore a selection of our recent work showcasing innovative solutions in 3D visualization, virtual experiences, and interactive design. 

Extreme 3D photorealism.

Info points distributed throughout the tour.

Screenshot of virtual tour for warehouse with extreme photorealism

Warehouse demo

Demo virtual tour showcasing the application of the technology to the warehouse and logistics market.

AI-generated actor guides the user through the visit.

Product information available through info points.

Alternate furniture display for a completely different look.

Screenshot of virtual tour for Mazin, showing alternate furniture styles

Jewelry store

Digital twin of the Mazin jewelry store with information about featured items.

Visualization of the spaces with three alternative furniture types.

Interactive floor plan for free navigation.

Screenshot of virtual tour for La Suettaz displaying a modern bedroom

La Suettaz

Re-creation in 3D of an architectural complex in Nyon, consisting of 120 apartments.

Interactive display windows featuring the company products in image rotators.

Non-fixed location points for intuitive navigation.

Interactive floor plan for direct navigation.

Screenshot of virtual windows with product slideshows in virtual tour

Jewelry showroom

Digital twin of Jacob & Co. store in New York.

Info points highlight the qualities of the products.

AI-generated actor reinforces key selling points.

Screenshot of Hugues Chevallier virtual tour showing AI-driven video presenter

Furniture showroom

Virtual showroom for the Laurent Collection by Hugues Chevalier Paris, featuring selected pieces from the line.

Option to switch between three different interior design styles, and the unfurnished apartment.

Interactive floor plan to navigate freely the different apartment rooms.

Screenshot of a virtual tour for a high end apartment in Geneva

Geneva apartment

A virtual tour offering a complete exploration of one of the apartments in this stunning building overlooking Lake Geneva.

Exploration of the neighborhood exterior and one apartment interior, including a virtual presenter.

Ability to customize furniture.

Scavenger Hunt game for higher engagement.

Screenshot of the virtual tour for Sonnental, highlighting interface elements

New neighborhood “Sonnental”

Recreation in 3D of a small neighborhood, and development of a website based on a virtual tour.

Virtual testing of Monolicht’s lighting equipment.

Product information available through info points in many languages.

AI- generated actor that explains the products’ characteristics.

Screenshot of Monolicht virtual tour showing the interface controls and multilingual capabilities

Lamps showroom

Immersive 3D recreation of Monolicht’s offices, allowing clients to explore and interact in many languages with the company’s lighting products in a virtual space.

Exploration of an entire apartment.

Virtual presenter describes the project’s main features.

Screenshot of Celerina virtual tour showing a large cabin living room

Apartments renovation in Celerina

Immersive virtual tour designed to highlight 18 exclusive apartments in Celerina for real estate promotion.

Diego Varan

Diego Varan

architectural vision and rendering excellence

Diego Varan is the founder of DVRender, a reference studio for photorealistic architectural rendering and digital representation of spaces. His experience combines design rigor, aesthetic attention and technological innovation, essential elements to offer tailor-made 3D solutions for designers, architecture studios and real estate companies. With a solid vision and the management of complex processes, Diego transforms technical projects into immersive and engaging visual experiences.

About Preview Factory

Preview Factory was born from the union between digital innovation and design vision.

Thanks to the synergic experience of Diego Varan and Alberto Gri, two professionals with complementary backgrounds, a project was born, capable of offering advanced 3D virtual tour solutions, digital twins and modeling for the industrial, pharmaceutical and construction worlds.

Andrés Basso

Andrés Basso

Impactful 3D experiences merging design and interactivity

Andrés Basso is a digital producer with many years of interface design and web development experience across South America, Europe, and the U.S. Andrés’ unique hybrid background bridges design and development, allowing him to lead multidisciplinary teams with clarity and efficiency. Founder of Normal Creatures, a studio that develops online interactive 3D solutions, he creates advanced and impactful visualizations accessible to businesses of all sizes.

Alberto Gri

Alberto Gri

Digital Strategy and Technological Transformation

Alberto Gri is the owner of IT PM Solution, a company specialized in IT consulting and Project Management. With many years of experience leading digital transformation projects and optimizing business processes, Alberto brings to every initiative a strong methodology, strategic vision, and technical expertise. His skills are essential for successfully integrating digital solutions into industrial design, engineering, and construction workflows.

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